Whitepaper: Improve Customer Retention with Better UX Testing

An impressive back-end architecture means nothing if your application is harder to use than your competitors’. Beat the competition by improving the user experience.

Discover how focusing on efficiency gains in the UI testing process leads to an effective, holistic testing strategy.

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Download the whitepaper to learn more about the technologies and techniques that drive a reliable, continuous, automate-first approach to quality.

Key takeaways:
  • Why customer experience done right pays off
  • How to validate the customer experience
  • How to solve the top UI testing challenges without abandoning Selenium

For organizations to be successful in today’s highly competitive marketplace, the customer experience has to come first. If your application isn’t easy to use, your customers will choose a better, more user-friendly alternative.

Since the UI represents such a major portion of testing, you should focus on efficiency gains in the UI testing process using technologies and techniques designed to support a reliable, continuous, automate-first approach to quality. Testers should automate repetitive UI testing tasks and preserve manual UI testing efforts for rich, interactive and exploratory testing activities. Without a reliable, continuous, automate-first approach to quality, you won’t be able to keep pace with development and deliver at the speed of agile.

  • User interfaces make up 40% of development effort
  • 47% - 66% of a project’s code can contain 80% of the unforeseen fixes after delivery
  • 70% of projects fail due to lack of user acceptance

The return on investment for improving user experience includes the obvious savings in reduced fixes and lower support costs that come with quality improvements—but the real payoff is improved customer retention and acquisition, presumably with market share growth.

Despite adopting Selenium or other automated UI testing tools, many software development organizations are still struggling to scale their UI test automation due to several challenges:

  • Building tests that are maintainable over time
  • Time taken for tests to execute
  • Maintenance due to UI changes
  • Identifying element locators
  • …and many more.

Left unresolved, UI test automation challenges result in negative business impacts:

  • Defects leaking into production due to poor test coverage

It can be difficult to get the team started with Selenium because it requires technical coding skills, and insufficient automation expertise on the team slows down adoption and usage.

  • Delayed releases due to minor UI changes

Minor changes to your application’s UI can have a major impact on the testing process.

  • Inconsistent/non-actionable test results

The team often spends an inordinate amount of time diagnosing automation failures stemming from inconsistent behavior in different environments.

  • Delayed view of quality impacting go/no-go decisions

In UI testing, you can have thousands, if not tens of thousands, of automated test scripts executing continuously, but not all these tests are relevant to recent code changes.

Parasoft Selenic works with existing Selenium tests to enhance the Selenium framework. Parasoft Selenic self-heals Selenium tests at runtime and provides testers with automatic recommendations to fix UI tests that have broken as a result of application UI changes. These enhanced maintenance features help teams progress faster and deliver releases on time.

  • Parasoft Selenic users report a 50% reduction of build failures when activating self-healing during test execution.

When testers are using Selenic’s AI-powered recommendations to fix broken tests, teams benefit from reducing test maintenance time from hours to minutes, or roughly 80% less time maintaining tests.

  • Because Parasoft Selenic features Test Impact Analysis, testers can identify which tests need to be run to validate new changes and which haven’t been impacted by new code.

As a result, the team receives feedback from the CI/CD pipeline 70% faster, which enables faster release of new features to customers.

  • Using Parasoft Selenic’s smart recorder gives users a 30% jumpstart on test creation.

Operating a comprehensive, strategic testing practice allows you to focus on delivering an excellent customer experience. Manual and automated UI testing to expose regressions in existing functionality and focus on the usability of new capabilities. However, this is only one piece of a holistic testing strategy.

The best way to establish an effective strategy centered on continuous quality is allocating resources to critical portions of the application to test as early as possible. Spend most of your time and effort on building quality into the application with deep code analysis, unit testing and API testing. The Parasoft complete suite of quality tools can help you make this a reality.

About Parasoft

Parasoft’s software testing solutions support the entire software development process, from when the developer writes the first line of code all the way through unit and functional testing, to performance and security testing, leveraging simulated test environments along the way. Parasoft's unique analytics platform aggregates data from across all testing practices, providing insights up and down the testing pyramid to enable organizations to succeed in today's most strategic development initiatives, including Agile/DevOps, Continuous Testing, and the complexities of IoT. Parasoft’s automated software testing innovations fuel software development organizations, helping teams reduce the time, cost, and effort of delivering high-quality software to the market.