For organizations to be successful in today’s highly competitive marketplace, the customer experience has to come first. If your application isn’t easy to use, your customers will choose a better, more user-friendly alternative.
Since the UI represents such a major portion of testing, you should focus on efficiency gains in the UI testing process using technologies and techniques designed to support a reliable, continuous, automate-first approach to quality. Testers should automate repetitive UI testing tasks and preserve manual UI testing efforts for rich, interactive and exploratory testing activities. Without a reliable, continuous, automate-first approach to quality, you won’t be able to keep pace with development and deliver at the speed of agile.