Improve Customer Retention with Better UX Testing

For organizations to be successful in today’s highly competitive B2C and B2B markets, it’s all about the customer experience. An impressive back-end architecture means nothing if your application is harder to use than your competitors. In this whitepaper, learn how to improve user experience and beat the competition.

Improve Customer Retention with Better UX Testing

 

Validating the Customer Experience 

Since the UI represents such a significant portion of testing, it’s strategic to focus on efficiency gains in the UI testing process. This means automating repetitive UI testing tasks, and preserving precious manual UI testing efforts for your rich, interactive, and exploratory testing activities. In this paper, learn about technologies and techniques that drive a reliable, continuous, automate-first approach to quality.

About Parasoft

Parasoft’s software testing solutions support the entire software development process, from when the developer writes the first line of code all the way through unit and functional testing, to performance and security testing, leveraging simulated test environments along the way. Parasoft's unique analytics platform aggregates data from across all testing practices, providing insights up and down the testing pyramid to enable organizations to succeed in today's most strategic development initiatives, including Agile/DevOps, Continuous Testing, and the complexities of IoT. Parasoft’s automated software testing innovations fuel software development organizations, helping teams reduce the time, cost, and effort of delivering high-quality software to the market.